Erin Athene scaled her first tech company to $20 million in 17 months. She has empowered hundreds of entrepreneurs to take control of their business growth to achieve 2X to 10X repeatable growth.
ERIN ATHENE, CO-FOUNDER
Jessica Jobes spent 8 years running hundreds of thousands of tests for Microsoft. She has coached over 1,000 clients on how to grow when they want, how they want, with a proven methodology.
JESSICA JOBES, CO-FOUNDER
Michael Ratch
Senior Project Manager
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Amber Dancy
Operations Manager
Jennifer Gebhardt
Mastermind Coach
Stephan Rorhbach
Head of Fulfillment and
CRO Services Manager
Kaitlyn Ryan
Marketing Manager
Dana Mislevy
Customer Success Coordinator
Robert Howard
Design Lead
Abhi Amalsadia
Lead Advisor
Your Conversion Experts
ABOUT
The Story Begins in 2014...
Introducing... The Rest of the Mint CRO Core Team
Our Community & Results Speak for Themselves
You're not just hiring another 'Marketing Company', you're benefiting from Proven High-Converting Tests, Templates & Formulas AND the Army of well trained Conversion Experts who crack new codes and strengthen this growth system every single day.
When you invest in Mint CRO Trainings & Services...
OCTOBER
2014
MARCH
2017
MAY
2020
MARCH
2015
fter spending 8 years on one of the top engineering teams in the world, running 230,000 experiments a month, producing business growth EVERY single month, I left to join a small web design studio...
A
One of our clients spent $80,000 on a custom website, had a failed launch - generating only $900 in revenue - and three weeks later started over with a new agency. I felt horrible and knew something was wrong I just didn't know what...
MAY
2015
I thought Marketing might be the answer to persistent business growth, so I started my Entrepreneurial journey expecting to grow my new Marketing Agency (and my client's businesses) every single month... boy was I wrong.
OCTOBER
2016
ENGINEERING
WEB DESIGN
MARKETING
After following all the Marketing Best Practices, and having lots of highs and lows, I realized everything we were doing would never produce persistent business growth like I knew was possible. So I drew a pile of dog poo on the whiteboard in front of my team, telling them to "STOP EVERYTHING! We have to invent a new way to grow."
MOMENT OF TRUTH
The first time I applied this new approach... I went from 400 leads to 10,000 leads using only ONE Facebook Ad and ONE Web Page. The next "Unlock" was my webinar, which went from no sales, to One sale every 5 webinar attendees.
Erin Athene and I founded Mint CRO to bring this methodology to so many more companies to help them STOP WASTING MONEY ON MARKETING. Our first BETA of "Conversion Experts" had members producing off-the-charts conversion rates like these...
DEVELOPED AN ENGINEERING
APPROACH TO MARKETING™
PARTNERED UP & LAUNCHED A HIGH TICKET BETA
OUR MEMBERS ARE KILLING IT
The methodology and community has advanced to the point that we're AMAZED at what's being accomplished
JULY
2018
TODAY
We formed Mint CRO and Conversion Experts to show you there's a better way -- a way that produces persistent business growth.
YET PEOPLE ARE STILL
WASTING MONEY ON MARKETING
Persistent growth shouldn’t be reserved for the big dogs and their armies of Engineers.
Since one person can only test so many variables...
Our mission is to maximize impact for each student and client by leveraging a common testing system and an army of well-trained Conversion Rate Optimizers (Conversion Experts) who test, learn, share, repeat.
Because when we all use the same data-driven approach to marketing and continue to share our test results liberally, the system gets stronger and “All boats rise”
What We Believe
Video disclaimer
(from a loyal fan):
"I love how awkward and unpolished your videos are. It's obvious you're NOT SPENDING money on video production and instead focusing on teaching your methodology... please don't ever change!"
(But this might be...)
In all seriousness...
We do what we love and love what we do EVERY DAY and look forward to meeting (and growing) so many more businesses with this system.
Our CRO Training, Services, & Results are Nothing to Laugh at...
