YOUR VALUE

CONVERSION EXPERTS

PRO

CONVERSION EXPERTS

DIY

CONVERSION EXPERTS

MASTERMIND

MASTERMIND DATABASE OF ADVANCED SPRINT TESTING STRATEGIES

C O N V E R S I O N   E X P E R T S 

MASTERMIND

APPLY NOW

Loving Mastermind?

Schedule time to see if you qualify for Mastermind and find out if it's right for you! 

During the call, here's what you'll get:

  • Get more information about MASTERMIND and discover if it's right for you.
  • Review your current data with an expert and learn how much improvement you can expect with our program
  • Learn about some of our recent case studies from people in your industry (or similar field)
  • Get answers to all of your questions
  • Learn how quickly you can expect results!

We can't wait to see you on the inside!

Erin Athene
CO-FOUNDER

CONVERSION EXPERTS MASTERMIND 

Advance to the next level of growth: start optimizing and scaling your ads and funnels. 


Mastermind is a Community of Optimizers, and All-You-Can-Test High-Converting Ads, Templates, and Resources.

Copyright © 2023 Mint CRO. Privacy. All rights reserved.

Get access to our Private Facebook Group, FREE Agility Templates, Behind the Scenes Videos & Case Studies

Join Our Community

Mastermind Coach
Laura Wright
Master High-Ticket Sales Coach

Over her two decades in sales and $39+ million in sales, Laura Wright has helped over 4,800 businesses grow and prosper. In her world, sales are more than just taking someone’s money. They’re about transformation.

Mastermind Coach
David Carreno
Master Media Buyer and eCommerce Coach

An established media buyer, funnel optimizer, and eCommerce consultant growing several eCommerce businesses at scale. David has spent thousands of hours sharpening his digital skills and shares them liberally with clients.

Mastermind Coach
Jase Souder
Master Presentations & Webinars Coach

Praised as a leader in authentic business, Jase Souder is a nationally recognized speaker, trainer, and coach. With an informal, straight to the point, humorous style, Jase focuses on preparation, positioning and profit to help his clients succeed.

Mastermind Coach
Jessica Jobes
Master CRO Expert and Co-Founder

Jess spent 8 years on “Bill Gates Favorite Engineering Team of all time” and has helped 100's of clients create high-converting ads and funnels with rapid experimentation.

Mastermind Coach
Erin Athene
Master Business Builder and Co-Founder

Erin co-founded a $20M software company in 18 months and has advised 100’s of early stage startups on Market Validation and the Lean Startup method. She helps clients build scalable, high growth, capital efficient companies.

We strongly believe in the multiplier effect that comes with combining experts and proven formulas with an active collaboration environment. 

Mastermind clients get access to a variety of live coaching sessions each and every week. Covering important growth topics that are tailored to specific markets and sales funnels such as Scaling Facebook Ads, eCommerce Sales Pages, High-Ticket Sales Funnels, and Webinar and Presentation Funnels.

As a Mastermind client, you'll get access to our ever growing library of on-demand curriculum. 

A sample of our Mastermind Curriculum includes:

How Will I Grow?

Once our clients have mastered our Growth Engine Framework through Conversion Experts PRO, we graduate them to Mastermind where they advance to the next level of growth focusing on ads and sales funnel optimization. 

Exclusive community for our Mastermind clients where they can get real-time support and share 'OMG I cracked a code wins - with some of the industry's best conversion experts and saavy media buyers.  

Why Live Coaching?

1. Conversion Experts PRO

Most of our clients start with Conversion Experts PRO where they learn how to unlock any landing page or funnel by learning key conversion optimization methods & tools - with the help of professional coaching.

Once they've successfully unlocked their landing page by exceeding ~10% conversion rate (5X industry average!) - we graduate them to Mastermind. 

2. Conversion Experts MASTERMIND

Joining Mastermind provides access to an entire community of the most experienced and successful conversion experts as well as advanced resources, curriculum, live coaching, and special events.

The Mastermind Community is constantly testing and learning new conversion secrets - which are shared liberally so all boats rise together.

3. MASTERMIND 10X

For Mastermind clients who want even more, we offer access to Mastermind 10X; our "gold" program. 

Most Mastermind 10X clients are optimizing 7-8 figure funnels, building and running growth teams, and sharing Scale Up wins and challenges with the community.

10X includes additional exclusive meetings, events, and high-converting resources.


Our Mastermind clients and expert coaches share wins, best practices, key metrics, and results from experiments that prove what's working in today's marketing environment. 

Our mission is to maximize the impact for each Mastermind client by leveraging the collective knowledge, experience, and proven growth assets through active collaboration.

As a result - the ecosystem gets stronger and 'all boats rise!'

Meet the Coaches

Mastermind membership includes access to live group coaching featuring highly successful business owners and masters of their craft. 

All of our expert coaches have successfully unlocked sales funnels across a variety of industries and markets. 

Through recurring live coaching sessions - they are committed to helping each member achieve their growth potential. 

Meet some of our awesome coaches:

Mastermind 
Expert Curriculum

Mastermind 
Template Vault
& Database

Private Mastermind
Facebook Group

[NEW] Proven Presentation & Webinar Domination

COURSE

Learn the skills to influence your audience to take immediate action from the stage or with outstanding, memorable and effective Webinars & VSL's. Combined with high registration page conversion rates, you'll not only fill the (virtual) room with attendees, you'll be able to raise your prices AND have attendees rushing to buy from you.

The Mastermind Database

Since 2019 we've recorded over 100 hours of Mastermind discussions across all industries, ad platforms, and funnel types, and curated them into bite-size recordings in this searchable database. 

It's like Netflix for Optimizers.

Just some of the categories in the Mastermind database include:

The Mastermind Template Vault

An ever-growing template library so you can scale faster with fewer tests. 

You'll get instant access to a hand selected assortment of Masterminders highest-converting pages, that are unlocked, optimized, and battle-tested.

 Many of these pages convert at 30%, 40%, and 50%+. 

And they're all yours.

PREP COURSE

[BONUS] Launching into Mastermind

Whether you're transitioning into Mastermind from Conversion Experts, or you're new to Mint CRO, we'll show you around and make sure you have access to all the important stuff to hit the ground running.

[BONUS] Webinar Optimization Academy

COURSE - COMING SOON

[BONUS] Webinar Optimization Academy

Leverage Facebook Ads to rapidly test videos and extract insights to create the perfect, High-Converting Facebook Video Ad, YouTube Ad, or VSL. You'll also get hand-crafted analysis of 100's of videos and over 50,000 plays to know exactly how to turn your drab video into an evergreen money maker.

[BONUS] Video Optimization Academy

COURSE

[BONUS] Video Optimization Academy

Leverage Facebook Ads to rapidly test videos and extract insights to create the perfect, High-Converting Facebook Video Ad, YouTube Ad, or VSL. You'll also get hand-crafted analysis of 100's of videos and over 50,000 plays to know exactly how to turn your drab video into an evergreen money maker.

Ready to Elevate to Mastermind?

Elevate to Mastermind today and you'll also get these BONUS courses:

100% SCROLL RATE

SHOPIFY PAGE BUILT IN UNBOUNCE WENT FROM 0 SALES TO 18 SALES ON DAY 1

HIGH-CONVERTING UPSELL PAGE THAT CRUSHES IT ON MOST FUNNELS

During the 6 months before I met Jase, I made $4k in sales. My first speaking event after working with Jase I sold $20,000 in coaching programs! Jase is America's best-kept secret as a speaker trainer.

NATALIE L.  HEALTHCARE COACH AND CONSULTANT

I achieved 4.2% Cold Traffic Sales Conversion in a saturated market! I feel like I actually have an efficient testing methodology which I never had before. 

STEVE P.  BEST SELLING AUTHOR
MASTERMINDER SINCE 2018

Since working with Laura, my monthly average revenue has increased 227%. She is an incredible coach and mentor and I have no doubt I'll hit that 7 figure mark.

BRIANA F.  PERSONAL FINANCE COACH

I went from earning $22K in a year, to earning $27K in just 4 days after implementing this sales system. 

ERYN M.  PRODUCTIVITY COACH

My first sales presentation to a small audience of business owners resulted in over $32k in revenue. I feel like there's no limit to what I can accomplish thanks to Jase's guidance. 

KEN S.  BESTSELLING AUTHOR AND INTERNET MARKETER

With all the audience tracking changes coming in 2021, High-converting sales pages are the main CAC competitive advantage, that's why I'm doubling down on testing and I'm already at 27% add-to-cart!

RISHI S. EXPERT MEDIA BUYER, 7-8 FIGURE ECOMMERCE BRANDS 
MASTERMINDER 
SINCE AUGUST 2019

I want to thank the entire CRO team and Mastermind for your help. [My launch] honestly wouldn't have happened if it weren't for Mint CRO (We wouldn't have taken the first step if we didn't have the testing methodology in place)! 

Much appreciated and a BIG THANKS! 

VINCE M. ECOMMERCE 
MASTERMINDER 
SINCE AUGUST 2019

I just hit 7-Figures in my eComm store, can you believe it! 

DANIEL V.  ECOMMERCE & GOOGLE ADWORDS MARKETING CONSULTANT
MASTERMINDER SINCE AUGUST 2019

LOVING MASTERMIND?

Loving Mastermind?

Enter your name and email and we'll reach out to find out if it's right for you! 

We can't wait to see you on the inside!

Erin Athene
CEO

READY FOR OUR COACHING?

WE WANT YOU →

TIME TO 10X YOUR GROWTH

APPLY TODAY →

READY TO JOIN?

WE WANT YOU →

READY FOR OUR COACHING?

TIME TO 10X 
YOUR GROWTH?

APPLY TODAY →

I was spending $100K per month on ads. With this methodology I dropped that in half with 5-10x higher ROAS at scale. Thank You! I haven't achieved these results -- ever! 

PETE R.  FINANCIAL SERVICES

Mastermind - Proven Facebook Ads Domination

COURSE

You'll gain access to...

Winning Facebook ads for eCommerce and High-Ticket coaching.

Advanced techniques on creating audiences and retargeting.

An ever-growing collection of High Impact Tests to discover content that will convert with your audience (...and more!)

COURSE

Mastermind - Proven eCommerce Domination

You'll discover how to...

Validate your product message by finding language that makes your audience click on your ads.

Identify the images and digital assets that increase conversions on your pages.

Pinpoint which sections of your pages are increasing sales or driving customers away.

[NEW] Proven eCommerce Domination

[NEW] Proven Sales Domination

[NEW] Proven Presentation & Webinar Domination

COURSE

You'll discover how to...

Influence your audience to take immediate action from the stage or with outstanding, memorable and effective Webinars & VSL's

Laura's Signature "5 Steps to Yes" to ensure you get the close.

How to overcome objections and deal with resistance (...and more!)

COURSE

Mastermind - Proven Sales Domination

You'll gain access to...

The Inner Game of Sales: Everything you need to know BEFORE you get on a sales call.

Laura's Signature "5 Steps to Yes" to ensure you get the close.

The ability to overcome objections and deal with resistance (...and more!)

Live Coaching from Proven Experts

Please note that enrollment into MASTERMIND is by invitation only and limited by size. 

SAVE YOUR SPOT 
IN THIS ELITE GROUP

YOUR INVESTMENT DEPENDS ON YOUR COMPANY'S NEEDS
TO EXPERIENCE ITS STRONGEST GROWTH IMPACT. 

WE WILL REACH OUT TO YOU AS SOON AS POSSIBLE TO LEARN MORE ABOUT YOU AND HOW YOU CAN FIT INTO OUR COMMUNITY.

SECURE YOUR SPOT

Mastermind Coach
Kim Blanc
Master YouTube Coach

With over $7 million in client sales, Kim helps online entrepreneurs scale their businesses with the power of YouTube Advertising. His expertise helps businesses get their sales pipelines bursting with qualified leads and sales using targeted YouTube video ads.

Mastermind Coach
Kirsti Hegg
 eCommerce, CRO, and Data Expert

An established and successful eCommerce entrepreneur, funnel optimizer, and data, attribution, and systems expert. Kirsti has performed thousands of experiments and  is Mint CRO's data and systems expert.

Mastermind Live Group Coaching

Mastermind Coach
Stacey Ashworth
Mint CRO's Director of Optimization 
and Email Conversion Expert

Stacey is Mint CRO's Director of Optimization and has run thousands of experiments to optimize Mint's various sales funnels. She is an expert at building email lists, creating and optimizing emails for conversion and sales, and keeping leads warm through email marketing  

Mastermind Coach
Mark Laurin
CRO Specialist & SaaS Expert

Mark has over 15 years of experience helping his clients to grow predictably and profitably. His expertise includes engineering, finance, IT project management, and digital marketing.

Mastermind Coach
Jennifer Gebhardt
CRO Strategist and Scaling Expert

Jennifer is a digital marketing agency owner and expert who manages over $100K per month of ad spend and drives more than 3,000 leads per month.

Mastermind - Proven Launch Domination

COURSE

This course includes...

A proven Anticipation Campaign worth $25,000 alone.

Winning campaigns for Black Friday

A Kickstarter fully funded in 17 Minutes (...and more!)

COURSE

[NEW] Proven YouTube Ads Domination

You'll discover how to...

Target your YouTube and Google Audiences 

Get consistent, high-quality leads 

Scale your business with the power of YouTube + Google Advertising

COURSE

[NEW] Video Optimization

You'll discover how to...

Test rough videos (testing costs ~$5 each), 

Use the 'video view data' (instead of click data) to find a gold coin traffic ad, and 

Turn it into a valuable main conversion ad.