Videos & Podcasts

WATCH MORE VIDEOS

Latest Articles

Lorem Ipsum has been the industry's standard dummy text

READ MORE

Lorem Ipsum has been the industry's standard dummy text

READ MORE

Lorem Ipsum has been the industry's standard dummy text

READ MORE

Awards

I'm passionate about empowering women and youth in tech, and loved the opportunity to volunteer for 4 years as the Victoria Chapter Lead at Ladies Learning Code, where we taught thousands of women and girls beginner friendly technology skills!

VIATEC Awards 2016 - VIATEC Member of the Year

Ladies Learning Code - Victoria Chapter Lead (2013-2017)

Advisor and Executive-in-Residence (EiR) at Victoria's Innovation, Advanced Technology, Entrepreneurship Council (VIATEC)

Advisor and EiR at the University of Victoria's Innovation Centre

VIATEC Awards 2017 & 2018 - Nominated for Startup of the Year

VIATEC Awards 2019 - Colin Lennox Technology Champion of the Year

Gallery

Erin Athene

Erin Athene co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing.

Mint C.R.O. has empowered hundreds of entrepreneurs to take control of their business growth, accelerate and deepen their understanding of their customers, and achieve 2X to 10X repeatable growth.

Erins experience goes beyond and simple life habits bare for opportunity. On Green Planet Blue Planet Erin talked about how her 3h daily commute in Vancouver BC turned into one of Canadas largest non for profits on teaching people how to code.

Do you want to be Mentored by Erin?

Join and learn how to be more productive, confident, and happy.

JOIN ERIN NOW

© Copyright ErinAthene.com. All Rights Reserved.

Privacy Policy  |  Terms & Conditions

Testimonials

Erin is amazing! We have made incredible progress with our company in the last 5 months and Erin has been the catalyst for that progress in her role as an advisor, mentor and coach for us. Erin’s business savvy and experience is indisputable, but what really sets her apart is her personality and interpersonal skills.

She is always positive, fun, quick to laugh and encouraging - but also knows when to dig in and push us.

-Lou Douillard

Director, Business Relationship Management

As LlamaZOO's EIR in the Venture Acceleration Program, Erin has provided us with valuable, actionable feedback on many aspects of our business that highlight her experience and multi-faceted expertise. From strategy, market validation, and pitching, to our financials, she has constantly challenged us in the best way possible to not only improve our chances of success in the now, but also our own abilities - "teaching us to fish" and giving us lasting skills and takeaways for the future.

-Kevin Oke

Co-Founder & VP Sales at LlamaZOO

Lorem ipsum dolor sit ametcon sectetur adipisicing elit, sed doiusmod tempor incidi labore et dolore agna aliqua. Ut enim ad mini veniam, quis nostrud

JSATV: Women in Tech Trends

Lorem ipsum dolor sit ametcon sectetur adipisicing elit, sed doiusmod tempor incidi labore et dolore agna aliqua. 

Green Planet Blue Planet: A Call for More Women in Tech

Lorem ipsum dolor sit ametcon sectetur adipisicing elit, sed doiusmod tempor incidi labore et dolore agna aliqua. Ut enim ad mini veniam, quis nostrud

2017 VIATEC Startup of the Year

VIDEOS 

Erin's sample videos of her talks

WATCH

UPCOMING

Upcoming speaking engagements 

SEE

Sample Videos of Talks

WATCH MORE VIDEOS

Top leaders in the Canadian tech and telecom industry discuss the latest trends that they see developing across the country.

Skip to Minute 7:33 for the interview with Erin Athene.

JSATV: Women in Tech Trends

Co-founder of Mint CRO
Entrepreneur, CEO, and champion of entrepreneurs and women in tech.

Erin Athene

You will learn how to:

  • Discover how to run your tests shorter, find more WINS faster than your competition.
  • Even with rising ad costs, discover the surprising reason why Facebook Ads should be the main component of your test laboratory.
  • Learn how to test so inexpensively, you'll wonder why you paid so much in the past to test new campaigns.

Grow faster with an Engineering Approach to Marketing.

You'll learn how to apply our growth secrets to your business and become a conversion expert!.

Talk with Erin Athene

ERIN ATHENE 
Master Business Builder 
& Co-Founder

You will learn how to:

  • Learn how to control your testing costs while having more marketing choices.
  • Great for you if you’re a business owner who wants to help take care of your team and really make a positive difference in many communities.
  • Perfect for you if you seek freedom and reduced stress from agency feast/famine cycle.

Erin Athene co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing.™ 

She’s an entrepreneur, CEO, and a champion of entrepreneurs and women in tech - dedicated to helping companies achieve sustainable growth using a rapid customer acquisition methodology. 

Through Mint C.R.O., Erin has empowered hundreds of entrepreneurs take control of their customer acquisition and revenue, by providing CRO certification training and expert coaching.  

Clients have achieved 2X to 10X repeatable growth using Mint CRO’s systematic testing methodology. By finally being able to deepen their understanding of their customers' needs and desires, clients radically transform their marketing results with significant improvements in lead quality, sales conversions, and return on ad spend (ROAS). Discover how to "empathetically resonate" with your market and accelerate your business growth. 

Women in Tech: Scrap Your Inefficient Testing System and Start Doing This

ERIN ATHENE 
Master Business Builder 
& Co-Founder

You will learn how to:

  • An Engineering Approach to Marketing
  • Walk away knowing how to unlock your business growth with a simple $25 test you can run in just 24 hours.
  • Learn how to test parts of your sales funnel that you never thought you could test.

Steve Pieper is Mint CRO’s Strategy Coach and facilitates Data Reviews in our Conversion Experts Program.

He is a bestselling author and entrepreneur, and has generated more than $145 Million for clients and Fortune 100 companies.

Erin Athene co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing. 

She’s an entrepreneur, CEO, and a champion of entrepreneurs and women in tech - dedicated to helping companies achieve sustainable growth through our rapid customer acquisition methodology. 

Through this unique workshop, you'll get our proven growth assets, learn key growth secrets, and get interactive and immersive coaching from one of the industry's best conversion experts. You'll learn how to apply our growth secrets to your business and become a conversion expert! 

Laser Coaching that Unleashes Your Paid Marketing Potential

ERIN ATHENE 
Master Business Builder 
& Co-Founder

STEVE PIEPER
CRO Strategy Coach

You will learn how to:

  • Learn The Secret to Rapid Growth.
  • Learn how to really understand your niche before spending huge amounts on ads
  • Discover how to run your tests shorter, find more WINS faster than your competition.

Mint C.R.O. (Conversion Rate Optimization) is the merging of two geeky, data-loving soul sisters with a drive to prevent businesses from wasting money on Marketing.  

Erin Athene co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing™ along with her business partner and co-founder, Jessica Jobes. 

Jess spent 8 years at Microsoft on Bill Gates' "Favorite Engineering Team of all time," where she learned Sprint-Testing, and believes that persistent growth shouldn’t be reserved for the Big Dogs and their armies of Engineers. 

Since one person can only test so many variables... their mission is to maximize impact for each student and client by leveraging a systematic testing system and an army of well-trained Conversion Rate Optimizers (Conversion Experts) who test, learn, share, repeat. Because when we all use the same data-driven approach to marketing and continue to share our test results liberally, the system gets stronger and “All boats rise”.

Tech-Focused: Engineer Your Way to 10X Growth with One Simple Test

ERIN ATHENE 
Master Business Builder 
& Co-Founder

JESSICA JOBES
Entrepreneur, Engineer, & Co-Founder

Jennifer has been an entrepreneur and marketing agency owner for 12 years. Previous to Mint C.R.O. she typically managed $3k - $5k per month in marketing for her clients, but unfortunately with an unpredictable return.  

Using the Mint C.R.O. methodology, she's since learned to grow companies consistently by generating thousands of qualified leads per month in highly competitive industries, and developed scaling strategies to manage ad budgets of over $100k/month.

Erin Athene co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing. 

She’s an entrepreneur, CEO, and a champion of entrepreneurs and women in tech - dedicated to helping companies achieve sustainable growth through our rapid customer acquisition methodology. 

Sprint-Testing is their Data-Driven approach and it’s the exact opposite of Spaghetti-Testing.  Without a testing methodology, you’re just gambling with your money… throwing up Hail Marys and hoping they’ll work.

Instead, get results in 24 hours with one simple "High Impact Test"... that stops you from wasting $1,000s on testing with dynamic ads.

This workshop is great for you if scaling your e-commerce division by optimizing your funnel is your core focus.

Learn Secret Growth Formulas That are Working in Today's Environment!

ERIN ATHENE 
Master Business Builder 
& Co-Founder

JENNIFER GEBHARDT
CRO Strategist 
& Scaling Expert 

You will learn how to:

  • The Secrets to Predictable Scaling
  • How to stop wasting $1,000's on testing with dynamic ads.
  • How to really understand your niche before spending huge amounts on ads.

We say this all of the time to our clients, “Your copy doesn't have to be perfect. Your market will tell you what they want!"

Which headline should I use? Am I connecting with my right audience? Witness a copywriting hot seat and you’ll never be stuck creating content again. We teach you how to use one simple High-Impact $25 Test to learn exactly what your market wants within 24 hours.

Mandy is a copywriting expert who has helped clients book over $115 million in revenue by creating sales copy that converts. She specializes in serving coaches, service-providers, and SaaS companies. 
She leads this workshop with Erin Athene who co-founded her first $20 million tech company in 17 months, and is now the co-founder of Mint C.R.O., providing an Engineering Approach to Marketing. 

Erin is an entrepreneur, CEO, and a champion of entrepreneurs and women in tech - dedicated to helping companies achieve sustainable growth using our rapid customer acquisition methodology. 

The #1 Secret Behind Conversion Copy

ERIN ATHENE 
Master Business Builder 
& Co-Founder

MANDY O'NEILL
CRO Strategist & Copywriting Expert 

You will learn how to:

  • Never guess again at what you "think" your customers want to hear.
  • Walk away with the perfect HOOK that's authentic to your business and gets your audience clicking and converting like crazy (and know how to do it again, and again, and again)
  • How to Write FoolProof Headlines: Headlines will make or break your landing page. We give you the framework to write foolproof headlines you can test for just $25 and get results in only 24 hours

Co-founder of Mint CRO
Entrepreneur, CEO, and champion of entrepreneurs and women in tech.

Erin Athene

Speech Topics & Workshops

Choose from our most popular presentations & workshops!

Erin Athene explains why the Big Dogs like Amazon, FaceBook, and Netflix only create ONE landing page and A/B test that ONE PAGE so it works for multiple audiences.

The Big Dogs only have ONE Front Door

Book Erin to SpeakBook Erin to Speak

Erin is a velvet hammer, who ought to be on Dragon's Den.

- Peter M. Evans, M.A., Innovator at Large

Erin's been instrumental in launching and building our community of learners and mentors.

- Melissa (Crnić) Sariffodeen, Co-Founder + CEO at Ladies Learning Code

CONTACT ERIN NOW

You will learn how to:

➔ How to really understand your niche before spending huge amounts on ads. 
➔ How to test parts of your sales funnel that you never thought you could test. 
➔ How to stop wasting $1,000's on testing with dynamic ads.

Get the Mini-Bundle

CONVERSION 

DOMINATION

LIVE

Never Spend More Than $25 on an Ad Test AGAIN.

The "Like the Big Dogs" 
Mini-Bundle

ERIN ATHENE
CO-FOUNDER

JESSICA JOBES
CO-FOUNDER

Erin Athene - A call for more women in Tech! 

Erin talks about her journey so far... and the surprising result of moving from Vancouver to Victoria where she recouped 3 hours per day of commute time, and used that towards volunteering... launching the Ladies Learning Code Victoria Chapter, a non-profit which has now trained 1000s of women and girls to learn to code.

GreenPlanet BluePlanet Podcast

Engineering Approach to Marketing

for savvy Entrepreneurs and Marketers.

Erin and the Mint C.R.O. Team provide an