The Definitive Guide To A Website That Works
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CHAPTERS
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When you’re testing new ideas, even if you think a Facebook Ad is small and it's easy to guess what your customers want...
The reality is that you're TESTING TOO MANY VARIABLES AT ONCE.
We call this Spaghetti-Testing.
You see...
ONE AD has a ton of reasons why it might fail...
This ad has at least 6 variables: The text, Image Headline, Image, Ad Headline, Description Text, CTA Button
That's 6 different reasons why your audience might not click or convert... but which one is the main cause?
You won't know when you test all these things together..
FOR ENTREPRENEURS, SMALL BUSINESS OWNERS, MARKETERS AND MARKETING AGENCIES...
The #1 Facebook Ad Mistake is...
Testing too many variables at once. And Dynamic Ads is the EXPENSIVE solution to that - but there's a better way...
Predictable
Growth
USING PROVEN
TESTING METHODOLOGY
NOT USING PROVEN
TESTING METHODOLOGY
Marketing Tactics
are Hit or Miss.
FOR ENTREPRENEURS, SMALL BUSINESS OWNERS, MARKETERS AND MARKETING AGENCIES...
Using an Engineering Approach to Marketing
RECAP
(Part 1 of 7) Everyone tells you to test, but nobody tells you HOW to test
- Cookie cutter marketing rarely works as advertised
- Betting big to win big can sink your business
- The Gurus don't want you to know how much failure IS part of the process
When moving deeper in the funnel, heatmap software (like Mouseflow, HotJar or Lucky Orange) is a 100% NEED TO HAVE to understand what's happening in your blind spots.
You might be thinking, "I have Google Analytics & Facebook Pixel so Heatmap software is a nice to have"...
Not so fast... heatmap software helps your brain process data differently
It's visual data, and your braind can process it faster than words or numbers, enabling you to get faster feedback and deeper insights from your tests.
Guess who else relies heavily on Visual Data?
Netflix.
Netflix employees use data visualization tools as a core aspect of their continuous growth.
And don't just add the javascript to your pages to check the box and ignore the data -- you need to 'Eat Your Vegetables'...
Spending an hour watching your visitor recordings is one of the most beneficial things you can do to discover what's wrong and run tests to fix it. Here's what's possible when you can see where the friction is...
What's possible when you're isolating variables in Facebook Ads and removing blind spots in your funnel...
FOR ENTREPRENEURS, SMALL BUSINESS OWNERS, MARKETERS AND MARKETING AGENCIES...
Removing Marketing Blind Spots...
And here's another unlocked page that went from 0 leads to One Lead Every 8 Minutes by Removing Blind Spots!
Wrong.
Why is that?
Most new ideas and concepts you test on your audience will fail.
So, if you feed the Dynamic Facebook Ad with an untested headline, it will be tested multiple times with each image, text, combo you've added in.
And all of those tests are likely to fail since that headline is a dud.
These Facebook Ad Blind Spots cause you to create MORE and MORE and MORE ads to hopefully guess the magic combination with your audience.
And you’re likely OVERSPENDING by a long shot. And it's slowing down your company growth.
